When people think of piracy, they often immediately think of movies or software. Rewind to the ’90s, and your thoughts would have been about music with sites like Napster. Almost all of the previous significant industries went with alternate business models that put a huge crimp in piracy. In some ways, at least. Music was the first — they created the online platforms with unlimited streaming for a fee, aka the all-you-can-eat buffet. They also created distribution models where most major stars are available on all platforms, so you CAN still pirate music, but it’s a lot of work that is easily waived with a simple tap of your payment card. With way more benefit than you have time to do with pirated music. You don’t OWN the music, but if you have access to it generally whenever you want, why care?

Software has gone all-in on subscription models. Even if you can hack the current model or version, it won’t connect to a bunch of the online validation tools, and it’s only good for a certain amount of time. Game systems have moved to online platforms where the software does little more than give you access; without the subscription, there’s no point. So the software companies give free downloads of the access software, decreasing the benefit of hacking anything. It’s not zero benefit, but the traffic is way down for major packages. Meanwhile, Microsoft gave away new copies of Windows 10 and 11 for free to get people off the old versions and into the new monetized subscription versions.

Movies have a huge market overseas for pirated first-run movies that are still in theatres, although the early copies are often terrible, handheld copies taken on phones. If you’re desperate to see something that won’t reach your region for another 3 months, well, you can find it online within 2 days of the release. Movie company executives act terrified, but they also know the reality…the people who pirate are not those who pay, and those who pay, probably are only pirating to see extra stuff they wouldn’t pay for or will pay again when it finally hits their area.

There are even studies, kept heavily under wraps, where they have tested to see if releasing a poor quality version actually increases or decreases box office revenue, with mixed results, where those who have seen it say it’s hard to interpret since there’s no way to segregate the market. If you release it in LA on a Tuesday morning, people are downloading from Chinese servers by Tuesday afternoon. If you assume that “similar” movies should have “similar” revenue patterns after staged releases around the world, you can point to abnormalities where the profit from Movie 1 had a slow drop over time, while Movie 2 that was pirated had a sharper decline; which then makes no sense when Movie 3 shows a sharp decline with no piracy (aka the movie just sucked) and Movie 4 had a spike AFTER the piracy (suggesting any publicity is good publicity). In short? There’s no way to know.

But pundits and moviemakers argue it’s a huge business loss — with zero evidence of actual loss tied to piracy. The more detailed analyses point to another cause — streaming movies in high definition. Current movie releases no longer compete just in the current market of active releases; they now compete against every blockbuster of the last 40 years available at home with zero friction. Those same analysts also point to another revenue-killer for movie revenues: the insanely high cost at the snack bar. A high ticket price plus high snack bar pricess combine to keep families out of the running. Sure, they make tons AT the snackbar, but in the same way that cable audiences have died, so have movie audiences.

If you take revenue out of the equation, and only look at attendance, the change in business models translates into LOWER piracy after market. DVD sales, digital copies of any kind, are following the dinosaurs. The new subscription-based platforms are the real killers of piracy, just like Apple Music and Spotify did for music. All-you-can-eat buffets are popular for a reason.

Wait, weren’t you going to talk about books?

Yes, I am going to talk about books. Books have some similarities with music and movies. First, people generally have always liked OWNING copies, not just borrowing, renting or viewing. They want something tangible that they can go back to later and watch / listen to / read again. But is there no real Netflix for books.

Oh, sure, services like to ADVERTISE that they are the Netflix of books. Take Amazon’s Unlimited, for example. For a book to be in Amazon Unlimited, you need to first realize that it is for DIGITAL books only. Yet, ebooks are only 17% of the market. In addition, the author has to guarantee that it is exclusive to Amazon. You can’t sell a Kobo version, or on any other ebook platform. While they advertise it as all-you-can-eat, it’s like going to a buffet restaurant and finding out that the all-you-can-eat part is just a salad bar; no meat or desserts are included in that option. It’s not NetFlix. It’s Olive Garden.

Do you want to consider another platform? Well, you CAN, but Amazon makes up 80% or more of the ebook market (with variations by country and continent). Kind of like Apple TV compared to the other big platforms, others are a rounding error on the market.

Amazon has had a digital ebook problem for quite some time, and without a viable solution, they have faced heavy piracy. The issue is that unlike movies, which are huge files, ebooks are relatively small and uncomplicated. And if one person has a copy, in most cases, it isn’t too difficult for them to share that file with someone else. They have some mechanisms in place to try to reduce piracy, but they’ve mainly been ineffective. The tool is called Digital Rights Management, or DRM.

So let’s focus on file types for a moment. The current main types of files are either EPUB format (that has no security built into it), MOBI (also no real security), Adobe Digital Editions PDF (which has decent security in it), and/or AZW or AZW3 for the latest version (which comes with DRM as the security).

The Adobe Digital Editions PDF is tied to your account, in theory at least. You buy the file (or borrow it from a library), it ties the file to your account, and when you open it, it verifies your account information by using your account info to open the file and let you see it unencrypted. If you send the same file to your friend, and they try to open it, Adobe Digital Editions will balk. They are not you, the software will not open it. If you give them your account information, all good. They can open the file on their computer as if they were you. Works fine with family members or friends you trust, but you’re not going to give your account info to random people on the internet so they can open your file.

Amazon’s AZW/AZW3 format does almost the same thing, but instead of using your account information, it issues a specific serial number for your device (either Kindle or PC if using Kindle for PC software or phone if using the app). When you try to open the file, it uses your Amazon account to transfer the file to your device, tied to whatever serial number you have on your account. If I downloaded a file for my Kindle, I can’t simply copy that over to my son’s Kindle and have it work. I would have to redownload it on his Kindle with his serial number embedded. The device opens the file, compares the serial numbers, and if it matches, it will let you see the unencrypted file.

As a side note, some security experts have argued that both Adobe Digital Editions and Amazon are not technically using encryption in the normal sense. Encryption would normally translate every word or group of words or letters into other gobbledy gook and it just looks like gibberish. Sometimes, however, these files have entire sections and subsections that are actually readable still for small snippets. As such, some experts argue that it is more like half-encryption and half-jigsaw puzzle. To their mind, it is more like slicing and dicing the file, jumbling most of it up, using the serial number or account info to encrypt the algorithm that created the jumble so it can’t be undone, and voila, one file.

Up until recently, people have needed three things to get around the semi-encryption easily. I’ll deal with them in reverse order of obviousness.

First and foremost, there is a collection of software tools bundled together called DeDRM. Yep, that’s sort of what it does — it removes the DRM from files. But it isn’t a “cracking” tool. The way it works is you tell it your serial number for your Kindle, it uses that serial number to “unlock” the file, and then creates a new version without the DRM included. It’s really no different than removing a password protect from a locked Word document that you created. You open the file, enter your password to unlock it, tell it to remove the password protection, re-enter your password, and then save a version without the password protection enabled. Voila, one password-free file. No hacking or cracking involved.

For Adobe files, it’s relatively the same process, it just uses your account info to unlock it and then creates a version without a password enabled. I’ll come back to this tool in a paragraph or two. While Amazon and Adobe constantly iterate their anti-piracy attempts, they are limited in what they can do — if you can enter a password to open the file, then once it’s open, it’s vulnerable to being copied and used in other ways. There’s no way to end that usage. And DeDRM software is constantly iterating to combat the latest tweaks. It might take a week or two, but it will catch up relatively fast. Up until this last issue, it seems to have generally adapted within 3 weeks or so at the outside.

Second, you need a way to actually manage the eBook file. Of course, Amazon gives you their Kindle software, but we’re talking something else. You need to be able to edit elements, move things around, add metadata, etc. The biggest non-proprietary tool for managing ebooks is called Calibre. It has a somewhat dated interface, looking like something from the ’90s, but the thing has power to spare. Most people who are beyond “click and read” have some sort of file manager for ebooks, and Calibre probably has about 90% of that market. Why? Because it works, has been around forever, and mainly because it is free. It not only manages ebooks, including direct transfer to and from ebook readers, it lets you CONVERT books that have had their DRM removed from one format to another. Have something that only reads MOBI and your file is in EPUB? There are lots of little one-off tools that will do that conversion for you, but Calibre has it already built in. Every time a format is tweaked, Calibre is tweaked. It’s a bit annoying to constantly update to the latest version, a little more manual process than it should be, but lots of people leave it un-updated for months, even years, with little lack of functionality. But here’s the fun part. Calibre allows third-party plugins.

I know, I know, you’re like, ummm, what? It means that Calibre itself does NOTHING wrong. It is a vast program, and all it does is give people a way to manage files. It’s like a file manager with extra interface options, similar to a lot of music programs out there — it adds buttons to help you automate certain things, will let you open the file in the program, and enables you to move it around, create groups, etc. If you tell Calibre what your serial number is for your files, it will open them up and let you read them. But DeDRM can also be added as a plugin, and if you tell DeDRM what your serial numbers are, Calibre will open the file AND give you a chance to convert to another format, removing the password/encryption. That’s relevant because while everyone uses Calibre to remove DRM, the program isn’t about DRM. If you happen to add a separate plugin created by someone else to his program, well, that’s not his business. That’s yours. Calibre is a file manager, that’s all. Adding DeDRM as a plugin makes it easier, but you could use it directly as a separate tool (like in Linux).

So, what does Calibre do, and why do you need it? Calibre will read Epub, Mobi, AZW, and AZW3 books and allow conversion between them if the password has been removed by DeDRM. AZW was Amazon’s attempt to use Epub as a ubiquitous file format and add password protection to it as basic DRM. Over the years, Amazon has upgraded from AZW to AZW3 and, more recently, KFX and KPF. Each time, Calibre has added the ability to read those new formats IF/WHEN the protection aka DRM is removed. Once removed, you can do whatever you want with it.

Third, you need the file itself. That sounds easy, right? I buy on Amazon, I download the file (*), and I can read it, right? The asterisk is what makes the previous sentence end with a question mark instead of a period.

How/where do you get the ebook file?

Up until recently, you generally had two ways to get the Amazon or Adobe Digital Editions file of the book you just bought.

First and foremost, you downloaded the book directly into the Amazon or Adobe tool you would use to read it. If you were on a Kindle, you opened up the Kindle, it looked at your Amazon library, saw that you had a new book, and downloaded it to your Kindle (note that the file is IN YOUR LIBRARY and now ON YOUR KINDLE, nowhere else). If you were reading on a PC or a phone, you would open your Amazon App (Kindle for PC or Kindle App on iPhone or Android), it would do the same as the Kindle and access your library, see that you have a new book, and download it to your app for reading. Some would do it automatically, some would do it when requested, but it would be available in your app. It might be on YOUR PHONE or hidden in the FILES ON YOUR COMPUTER, but primarily either way, you would have the file in your Amazon library and available within your app. If you delete it from your app or the Amazon library? Gone. It would delete it. Adobe works basically the same way, you can access it through the app.

Now, here’s the kicker. If YOU delete it? Gone. Understandable. If Amazon or Adobe deletes it, or your access expires? Also gone. Wait, what? Yeah, you don’t OWN the ebook. You own a license to the ebook, and Amazon or Adobe can change your license at any time. This is what drives a TON of people nuts. Not the reality of it in most cases but the potential risk. There are lots of anecdotes available online where “owners” of books got bitten. Potentially myself included, at least hypothetically.

Way back in 2007 when the Kindle stuff got going, they used to have huge promotions on. Free books were available EVERY SINGLE DAY and like many people, I said, “Sure, I’ll take your free book.” Having no idea if I would ever read it or if it was any good, I swiped right on free books. Not for long, but maybe six months to a year or so. Literally 100s of books. Some people went all-in and downloaded thousands of books. So think of it as you believing you have 1000s of books in your personal library. And then one day, some people tried to go into THEIR library, and it was closed. For whatever reason, they had been locked out of their account. Maybe they said something rude on an Amazon forum, maybe somebody thought they were pirating books and complained, didn’t matter. Amazon has a history of blocking accounts with almost zero recourse to getting back in. Now, you might think, “Well, you’re out free books.”. Nooooo. They’re out of ALL their books. All gone, inaccessible.

In any other digital endeavour, the first rule is to have backups. But you couldn’t backup your account easily. If the software wouldn’t recognize your account, or you couldn’t get into your account, you were dead in the water. And if your device did a synch, you could literally lose all your downloads even if you had any.

There are also anecdotes about people who went into read a book only to find that Amazon had some sort of legal skirmish with an author, the author’s books were removed from Amazon, and guess what, yes, the books were now GONE from your library. You paid for them, Amazon got their money, and 2-3 years later, they revoked your license and it was gone. No warning, nothing. Gone. It was the first time for many users to realize that they didn’t own their ebooks, they only had a license. It was also news to some US states and foreign countries, who did not recognize that universal licensing arrangement. More skirmishes happened, often around forcing Amazon to return the purchase price they had collected. Most of which was buried in administration, while Amazon discussion boards when nuts from both users who had lost books to authors who had been banned with no appeal process evident.

Enter the attraction to a second way to get your file. You could go into your Amazon library, click on options next to the book, and there was an option designed to let you transfer your ebook files to your Kindle without internet. Since the beginning, Kindles had an option to use wifi or even free wireless if it could connect to transfer your file. Amazon ate the cost for free wireless connections, as it literally had to — you had to be able to get the file to your Kindle. But for people without good cell reception or wifi, there was an option to download the file manually and then transfer it to your Kindle. Or potentially to any ereader that could read an Amazon file.

For those people who were beyond the “click and read” crowd, this was a godsend. They could download and backup their files. For Adobe, they would copy the files out of an Adobe Digital Editions folder and back those up too. All good, right?

Well, not quite. If all you had was the original file, you were still going to get caught with password-protected versions that may or may not work when you went to enter them.

But let’s reverse the order. You have the file. You have a regularly-updated program like Calibre that lets you open the files. You have a regularly-updated decryption plugin like DeDRM. If you take the file, use Calibre, and use DeDRM, you now have the potential to create a protection-free file that you can backup, read forever, and if Amazon deletes files from your account or kills your whole account entirely, you’re still golden.

Do you see the lynchpin for that system? Amazon did.

Amazon removed the ability to download the file

I said above that there were two ways to get the file. Direct transfer between devices using the Amazon apps OR download to your PC and manually transfer the file. Amazon announced in early February an upcoming change, and as of the end of February, you could no longer use the second option. They removed the option to download the file manually.

So, as of March 1st, if you buy an ebook, the ONLY way to read it is directly on your Amazon app on your phone, through Amazon app for PC/MAC, or directly on your Kindle. You have no file to work with, at least not directly. And if you have another type of ereader that is not linkable directly to your Amazon account? Well, good luck with other sources for ebooks, Amazon would no longer work for you. If you ask Amazon, they’ll tell you to buy a Kindle. Nice.

Yet, at first glance, those wanting to do something manual with the file, this removal of an easy way to download doesn’t seem to change anything really, as of course the other apps still have a “file” to work with, right? Yes, but not the SAME file. A few years ago, Amazon introduced what they call KFX. Instead of a single ebook file, it is now more like a set of interlinked HTML files. Quite complex, actually. Almost all of the apps use a form of AZW/AZW3 format but it comes as a download in KFX-ZIP format, for the most part. Previously, when you downloaded to your PC manually from your library, it came as a SINGLE file. Now, if / when you can find something, it’s a bunch of files.

To put it bluntly? The “click and read” people use the apps, never realizing any of the risk they have in their account until there is a problem. It works, they’ve never had a problem with their account, don’t ever expect to, they don’t care. They got over their Luddite phase enough to use ebooks, or at least 17% of the market did, while the rest do audio or paper. Audio is growing, but the stats vary from 10% to 20% for market share, and then there are ludicrous studies in some areas saying audio is now 80% (mostly due to methodological issues with calculating the use of all-you-can-eat subscriptions).

The next tier of users were the digitally-enabled users who could download things well enough, and use a file manager. This group of people are screwed. If they were doing downloads before, they have NOTHING now for doing either easy backups or DeDRM+backup.

The third tier are those who are mostly concerned with using the tools for their own backups. While industry lobbyists want to argue it’s people wanting to pirate, they’re really confused with the methodologies. They twist the term piracy to include anyone who removes a DRM protection option from a file, even if they own it. The law isn’t as clear as the lobbyists want to make it, but that is not the same piracy as they then use the term when they refer to people trading files.

Unlike the image of massive numbers of people hacking and cracking encryption, I can only unlock MY files, the ones that I have legally purchased and have access to, aka the ones that I have the password to be able to open. I can’t download 5000 files and crack them; that’s not what this software does. I can only open MY files and save them in a format that doesn’t have protection. That doesn’t immediately mean that I am going to share it with someone else, upload it to the web, or spread it around to the masses. The vast majority of the people who use DeDRM do not use it to upload files to other people. They do it to be able to back up their own files. Most of them are rightfully scared of uploading files to other sites. A huge portion of them have no idea how a VPN even works, let alone creating fake email accounts, hiding their IP, etc. I’m pretty tech-savvy, in the top 10% of average users, and it is at the top of my user ability to think I could do it safely, if I were so inclined. I’m not. Nor are most of the users. They don’t mind removing password protection to make a copy, but they aren’t going to pay $10 for an ebook and then upload it to the web with the potential to be sued later. That’s not their risk level.

The people they need to worry about who ARE uploading books available for the masses have 1000s of ways to get to the files without the download button on Amazon. Removing it hurts the average consumer, while doing virtually NOTHING to stop the active pirate.

Reactions after the removal

There have been four fully expected reactions in the community.

The first by Amazon is absolute silence. They are not commenting on it, and they will not comment on it. They’re not stupid when it comes to Communications. They also have a really strong track record of NOT commenting on DRM nor listening to anyone but internal people who say, “Hey, let’s lock it down,” even though their own staff know it will do nothing for anti-piracy efforts.

The second from the Kindle readers is generally a mix of “I never used that feature, who cares?” (aka the “click and read” crew) and the “This is an absolute outrage, I will never buy another book from Amazon!”. People who knew about it and used it for backups are not homogenous in make-up. Some care, some don’t. But there was a strong reaction in forums with many people arguing for digital boycotts of Amazon. Yeah, right, let me look at that market share again? Oh, yeah, 80%. They don’t care if you order books from Kobo instead. It’s a rounding error. Except, it hit at the exact same time the Orange Noodle in charge of the US started ramping up anti-US sentiment around the world. Dozens of countries have pushed for “buy local” initiatives in response to tariffs, and guess what? The two together seem to have had an impact on Amazon digital sales. A large number of tier 2 and tier 3 Authors who publish on Amazon reported huge sales drops in March. JK Rowling, Lee Child, and John Grisham won’t be affected, but everybody else? Buckle up, buttercups. It’ll be interesting to see quarterly earnings reports and sales figures for ebooks, but the book market is always in chaos, so who knows if it will show anything resembling a trend.

But another group responded too.

The hackers have entered the chat

Now, as I said, every time that someone changes their DRM methodology, the real actual hackers figure out what they did and create a response that undoes it. While it might look like magic to the casual users, any software that can encrypt and decrypt something can be copied to see what it does as it works. It’s not like an Enigma machine, where it was hard to get a copy of one in WWII. Amazon’s and Adobe’s Enigma machines are software that you download for free AND you know the keys you have to enter to unlock and use it. That’s a pretty big head start for the hackers.

Except in this case, it wasn’t even a real change in the software. It was more like Amazon trying to hide their lips while they talked, so you couldn’t steal their plays on a football field. Amazon apps still have to download the files, though; they still need something to open. They just made it harder for you to get to the file.

The DeDRM and Calibre people separately looked at the problem and tweaked the existing methodologies for the file. Right now, the file (AZW3) or files (KFX-Zip) is being downloaded to three possible places automatically:

1. A storage area on your phone for the Apps to open and read;
2. A file area on your PC (or MAC) for the Kindle for PC (or MAC) to open and read; and,
3. Directly to your Kindle.

Phones are often a pain to work with and move files around, particularly if they contain multiple files. There are options available to try and do something on your phone, but most tools and users don’t bother. There is too much friction and variation.

Apps on your PC are a viable input source, but to be honest, they tend to have more complicated options than they did about 4 years ago. Most of the advice on this method has started with an approach that had you turn off the updates to the app, use a version from 2017 that would only download a format with a single file (same as what you would download manually), and so it would work to get the file. But it was a lot more painful than simply just saying DOWNLOAD manually, so few people seemed to bother unless they had a reason to regularly use the Kindle App. And about a year ago or so, the old version of the app that would give you that simple file format stopped reading new DRM titles. The methodology was tweaked, but it seemed to be hit or miss if people could get it working.

However, in the last six weeks, people have revisited the methodology and added extra steps that work with more recent versions of the software. Amazon added friction; the tweakers for DeDRM and Calibre found ways to reduce the friction. Most people choosing this method to get a new file or files seemed to feel that it was closest to the old method — either way, you were downloading directly to your PC. It was a very different methodology, though, and many of the tier 2 users bowed out fast, with tier 3 users struggling to make it work reliably across various configurations.

While I’m primarily talking about Kindle, this method with apps on the PC is exactly what people do with Adobe Digital Editions files, like the ones they get from libraries. They put themselves on a waiting list, they eventually get to the head of the queue, they go to their library website, log in, check out their ebook, and it downloads to their PC. When they open it, it opens in Adobe Digital Editions. This essentially “unlocks” it. If they copy it over to Calibre, they can then transfer it to their Kindle. There are a lot of people who use this method to get the file from their library to their Kindle ereader (and other ereaders) because it simply ticks them off that their library has ebooks in formats that aren’t easy to use. There are a lot of librarians who agree with them. They think if they could find a way to get books directly into the Kindle, they’d be able to boost ebook usage dramatically.

Except here’s the kicker. The books from libraries through Adobe Digital Editions or that are tied to textbook editions (another popular market for Adobe) all come with strict licensing. For libraries, there is usually a very clear time limit for their use. While the book is checked out to you, nobody else can sign it out (just like a physical book). The library bought, say, ten copies, and therefore, ten people can use them at once. When your loan period is up, it automatically expires in your library. It won’t open any longer. At least, more accurately, it won’t open in your APP anymore.

If you removed the DRM to get it to your Kindle, you ALSO removed the licensing controls. This means you now have a DRM-free copy of the file sitting in your Calibre library or on your Kindle, and when the next person goes to read it at the library, they can do so. Your copy stays with you. Because the system didn’t give you an easy way to get it to your device, your transfer looks like piracy. Even if you delete the file from your device and your library when you’re done, so that it seems more like the original intended usage, it’s a hard sell to say it wasn’t piracy.

Hard-core techies came up with an alternative solution that was a bit more radical, which has come up in the recent reactions to the Amazonian change: they hacked their Kindle operating systems so they can side-load software that will read other books like Adobe books with their DRM intact. It’s sort of like they installed the other apps directly on the Kindle, which it wasn’t really designed to do (at least most Kindles; I’m not talking about Amazon tablets). The only two downsides? It’s for hard-core users only in terms of their comfort levels, and if you do it wrong, you brick your Kindle. Oops.

Many people reported a much larger success rate using a physical Kindle. The way it works for the Kindle is that, like the App version, the Kindle downloads the file directly from Amazon. Then, when you plug your Kindle into your PC, and load Calibre, you can use your file manager (NOT Calibre, apparently) to copy the DRM-protected file from your Kindle to Calibre (drag and drop rather than importing). I recently took a test file from an ebook creator that was properly password-protected and ran the tests to make sure it looked like a full Kindle file, but “normal processing” failed. I redid it, dragged it, and dropped it to Calibre. It found the KFX-Zip file it should have, copied it over, removed the DRM, and left me a KFX file. It opened fine in Calibre. I converted to EPUB, opened it in another app, and it worked fine.

A bunch of the metadata was lost in the process, and a colour image was converted to black and white, but that’s relatively just details. Most Calibre users know how to update metadata on a file already…you basically right-click the title, tell it to edit metadata individually, it opens a “info screen” about the title, and it has an option to go out and get metadata about the title. Mainly this is for the correct title wording, author’s name and order, if it’s part of a series, ISBN numbers, year published, publisher’s name, genre if available, etc. There are a dozen+ sites from which it pulls info, including the World Catalog, Amazon, Google, and GoodReads, and downloads it. And it will even look for covers…if yours was only in black and white previously, and it finds the book online, it will show you other cover images you could import (like from Amazon, Google or GoodReads) in varying resolutions and in colour.

So, where does that leave people?

The “click and read” crew are still in the same place. They have no idea what people care about or why, and won’t until the day they find out that their thousands of dollars in book purchases are gone from their account with zero recourse from Amazon. The only response Amazon gives people is to create a new account — which doesn’t retrieve all their previous purchases. Content creators who rely on their book purchases can literally go out of business with a stroke of a digital pen by an Amazon employee. Some have had to have lawyers contact Amazon on their behalf, and the only “correction” is access to their old account. Until they get another complaint about something else the next time, and their account is locked again.

For the tier 2 types, they seem to have split pretty evenly. About 40% joined the “click and read” crew uneasily. Another 40% figured out how to use the new method. And 20% have permanently moved to other vendors if they can (some authors are only on Amazon).

Overall, the larger digital ebook community responded to Amazon’s disruption of casual piracy and came up with a solution within 4-6 weeks of the change. They even found ways to automate it so more people could do it easily. That’s pretty significant timing.

But it’ll be interesting to see if sales remain down. A potentially significant revenue hit if it kills the market for something that does nothing to combat intentional active piracy.

All it did was make it harder for some basic users to make backups.