Further to my two earlier posts about Search Engine Optimization and authors, I found an interesting article over on “The Book Designer” by Joel Friedlander that has six tips for SEO improvements. Of the six, four of them are a bit unusual (first two and last two) and worthy of consideration.
The first (anchor text) is actually helpful for others to use for you — get them to use some text and the name of your sitedomain in their actual link (i.e. click on “this great site about books at mybooksite.com” rather than click “here”). However, you can use it in your own in-site links too. The second (link juice) is also about how other, more popular sites link to you.
The third and fourth (title tag, first paragraph) are standard fare and I’ve covered in more detail earlier.
The last two (link out, link deep) are about giving links to more information or resources on the topic. You have to be a bit careful with those as you start to look like a link farm if you don’t have a lot of other text to go with it, but some good information.
Check out his article (linked above) for much more detail…
About three weeks ago, I posted my entry about search engine optimization (SEO), with a focus on how it was applicable to writers’ sites. I typed it up, proof-read, hit “Publish”. And less than a day later, good old Google lit up the tech blogs with confirmation of their implementation of tweaks to their Search Engine algorithm. The update, nicknamed Panda, is basically a result of a lot of “bad” things I talked about in my earlier post — spammers figuring out enough of the previous algorithm that they could fake their way to better rankings. Google’s goal is still …Continue reading →
For anyone running their own website, one of the terms that comes at you fairly early on is “Search Engine Optimization”. This is a lovely term to basically say, “How do I get my website to show up higher in Google’s rankings?”. There are commercial companies that offer packages, individuals who offer tweaking services, etc…everyone wants to sell you tricks and tips on SEO. Most of them are, umm, well, worthless. While some are outright scammers, some are just worthless because most of what they do is something you end up doing for yourself (my day boss’ regular comment is …Continue reading →